Essay on market segmentation process


essay on market segmentation process

your writing assigment. Likability The Apple iPhone 4 with its unique features and its futuristic looks has become a favourite for many consumers. Custom essays: Order plagiarism free custom written essay. It is the division of a heterogeneous market consisting of buyers with different needs and wants, into homogeneous segments of buyers with similar needs and wants. 2006 pp 228) Demographic Variables It is the characteristics of the population such as age, gender, race which help in knowing the needs and buying behaviour and can be recorded. As mentioned above, the four primary segmentation variables are demographic, psychographic, geographic, and behavioral characteristics. Bases of Market Segmentation Essay. Since the attraction of products was based not on functionality but on things like status, Psychographic segmentations based on psychological variables such as attitudes, values, fears became pervasive. Due to the exclusivity and the features involved Apple can set a premium price for the iPhone 4 as the features and the experience of iPhone 4 cannot be imitated by any other mobile manufacturer.

Essay on market segmentation process
essay on market segmentation process

Essay on market segmentation process
essay on market segmentation process

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The E- Series of Nokia is designed for the business class, the N series is for the teenagers and has normal phones for other people as well. Segmentation helps the manager to congo essays identify which area they have to focus on according to geography, demographics, social or other factors. Customer groups can also be formed on the basis of size of population of a particular region. Strategic Marketing Planning Dividing the market into segments helps the marketers to develop special plans to gain the attention of the competitors. This low price is achieved because of economies of scale, since it serves a large number of the population. There is no one right way of segmenting markets. Positioning maps According to Kotler 2010 the position maps are used by marketers to know the perception of the brand in consumer minds. Level: Grade: Length: 9 / 2535, no of views: 0, essay rating: good 0, average 0, bad 0 (total score: 0 essay text: This enables us then to "treat" each segment differentlye. 1 / 247 Starbucks Situation Analysis Submitted by kurin on June 7, 2008 Category: Business Words: 267 Pages: 2 Views: 348 Popularity Rank: 33,531 Average Member Grade: N/A (Add a Comment / Grade this Paper) A target market is a specific part of the qualified. Market, segmentation, discovering Customers whose behaviors can be changed or whose needs are not being met. The Apple iPhone is widely accessible to USA, UK and many European countries but Apple does not launch its iPhone in countries where they feel people wont be able to pay the price.

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